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Bringing business jargon back to earth
M&M Media client MandOS has created a stir with a fun Doric (Scots
dialect) handbook to bring bamboozling business jargon back down to earth.
Peter Fraser, director of the Aberdeen-based company, is so fed up with
the confusing and long-winded terminology he encounters in his day-to-day
work as a business process software specialist, that he has compiled a
lexicon of couthy Doric equivalents that come richt oot an’ say it,
rather than footerin’ aboot.
With publicity support from M&M Media, Mr Fraser’s colourful
approach has attracted television, radio, newspaper and specialist magazine
coverage across the UK.